Know-how is very vital today, every enterprise needs expertise to speak with individuals. No, the product is the data that these tens of millions of users generate, which is packaged up and bought to the real prospects: the advertisers, salespeople, recruiters and other middlemen who want entry to it. For these firms, person numbers are more comparable with tv viewers in that the higher the numbers, the more they will make in advertising income.
This is why it is vital for technology companies to give attention to “intangible” factors resembling ease of use, product support, and company status when marketing their merchandise instead of emphasizing options and technical specifications.
Therefore, advertising and marketing a lot of these merchandise relies on name recognition, image and branding as a result of most merchandise in a given category are interchangeable, and since prospects are keen to accept the claims of the vendor at …Read More